Your Brand–Your Reputation

Your Brand–Your Reputation

When starting a business, one of the big considerations is the “corporate image.” Choosing a logo, the company colours, the style of literature and web sites is all part of that initial branding exercise. And without doubt, that early stage branding plays a very...

Cancum – what were the outcomes?

After the disaster that was the Copenhagen Conference, hopes for achieving any substantial results at the Cancun Conference were modest. And, indeed, it looked initially as if those slim hopes were going to be self-fulfilling. But progress has been made and some...