by Jill Poet | Oct 3, 2011 | Community, General, Marketplace
When starting a business, one of the big considerations is the “corporate image.” Choosing a logo, the company colours, the style of literature and web sites is all part of that initial branding exercise. And without doubt, that early stage branding plays a very...
by Jill Poet | Jan 18, 2011 | Community, Environment, Ethics, General, Marketplace, Workplace
In my work with SMEs, I invariably find that the sustainability journey is very much top down: that is, it is led by the owner / managing director who has personal aspirations in that direction. Similarly, I find it virtually impossible to profile the type of company...
by Jill Poet | Dec 13, 2010 | Community, Environment
After the disaster that was the Copenhagen Conference, hopes for achieving any substantial results at the Cancun Conference were modest. And, indeed, it looked initially as if those slim hopes were going to be self-fulfilling. But progress has been made and some...