In my work with SMEs, I invariably find that the sustainability journey is very much top down: that is, it is led by the owner / managing director who has personal aspirations in that direction. Similarly, I find it virtually impossible to profile the type of company or industry, apart from the obvious eco-businesses, that is most likely to embrace the social and environmental agenda.

The Earth flag is not an official flag, since ...

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But according to Vinjay Kanal, his work with the larger corporates shows almost exactly the opposite: invariably it is a small group of committed employees who instigate the change.

So which is best? What do you think offers sustainable sustainability? Do we make the change by being the change or is that a waste of our time if the same is not happening from above?