Permutable AI is the first member of its kind at ORB. Using artificial intelligence technology, they are striving to drive transparency, sustainability, and ethical practices in Big Business by revealing the heart of operations. This article is by Talya Stone – CMO at Permutable AI.
Have you ever wondered how we can truly know what’s real amidst the overwhelming flood of information and misinformation in today’s world? In this article, I am excited to share with you how we are tackling one of today’s biggest challenges: discerning the truth in global events.
The challenge of misinformation in the digital age
With the flood of information we face daily and the rise of misinformation, it is becoming harder and harder to know what is real. That’s where our work at Permutable AI as a London-based data intelligence start up with a purpose comes into play, using cutting-edge technology to make sure the information you get is accurate and trustworthy.
At Permutable AI, we passionately believe that artificial intelligence has the power to enhance our understanding of the world. By combining AI with advanced machine learning, natural language processing (NLP), Large Language Models (LLMs) and vast data analytics, we are not just processing information—we are analysing and verifying it to bring you the truth.
Accurate information and harnessing truth with AI
One of the biggest advantages of AI is its ability to quickly sift through massive amounts of data. Traditional fact-checking methods can be slow and labour-intensive, but AI can process data from diverse sources—like news articles, official reports and in our case eventually, social media —in real-time. This speed and efficiency allow us to spot inconsistencies and falsehoods much faster.
We take this further with NLP, which helps our AI understand the context and nuances of human language. This means our systems don’t just identify what’s being said but also grasp the tone, implications, and sentiment behind it – otherwise known as sentiment analysis. This deep understanding is crucial for interpreting complex global events where context is key.
The pursuit of transparency
Transparency is at the heart of what we do at Permutable AI. In today’s world, trust in information sources is low, and we’re committed to finding an answer to that. We believe that by providing clear, accurate, and unbiased data, we can rebuild trust and confidence in the information that drives critical decisions. Our AI technology is designed to track and analyse vast amounts of high quality data, ensuring that our insights are not only comprehensive but also transparent and verifiable.
The impact of our work extends beyond individual end users. Businesses, governments, and media outlets all benefit from accurate information. For companies, this means making better-informed decisions. Governments can use our data analysis to craft policies based on factual evidence, and media organizations can ensure their reporting is both fast and accurate compared to rival media outlets.
Leveraging dataset intelligence for small, responsible businesses
At Permutable AI, we understand that small businesses need robust tools to navigate today’s complex global environment. But how can datasets on economic and world events be used to stay informed and make strategic decisions? Let’s take a closer look below:
Macro datasets provide valuable insights into global economic trends and market dynamics. As a small business, you can use datasets on key economic indicators, geopolitical events, and policy developments to anticipate market movements. Access to both real-time and historical data allows you to stay ahead of market shifts and plan effectively, helping you adapt to changes in the economic landscape.
World events datasets keep you informed about critical global events that impact your business. Understanding the implications of – for example – extreme weather events or pandemics can help you react promptly to significant factors affecting your operations. Additionally, insights into central bank policies and monetary decisions, including stimulus packages and quantitative easing, are crucial for financial planning and maintaining stability in your business.
ESG Intelligence is another critical area where small businesses can benefit. ESG factors are increasingly important in today’s business landscape. By accessing real-time information and analysis on ESG factors, small businesses can align their operations with responsible practices. This includes understanding environmental impacts, social responsibilities, and governance structures of companies you may be involved with.
Ultimately, by leveraging these datasets, small businesses can gain a clearer understanding of the broader economic environment and world events, essential information for making informed decisions, developing strategies, and ensuring your business remains resilient and responsive to global changes in a turbulent business environment.
The future of AI in global truth- seeking
Looking ahead, the potential for AI in truth-seeking is enormous. As technology evolves, our ability to verify information will only get better. Imagine AI systems that not only verify existing information but also predict the accuracy of emerging news based on patterns and historical data.
In the near future, AI will be able to analyse vast amounts and different formats of data (think video!) even more quickly and accurately than today, identifying subtle patterns and correlations that humans might miss. This will enable AI to provide real-time verification of news and events as they unfold, reducing the spread of misinformation and ensuring that the public has access to reliable information.
One exciting development is the potential for AI to predict the accuracy of emerging news stories. By analysing historical data and patterns, AI could identify the likelihood that a new piece of information is true or false even before it can be fully verified. Think of the potential here to combat mis and disinformation. This proactive approach could be invaluable in fast-moving situations where timely and accurate information is crucial.
Finally, advancements in natural language processing will allow AI to understand context and nuance with even greater sophistication than is currently possible. This means AI will not only be able to verify factual content but also understand the subtleties of tone, implication, and sentiment, providing a deeper level of analysis and insight.
The applications of AI-driven truth-seeking will be vast and varied, benefiting individuals, businesses, governments, and media organisations alike. For individuals, it means having access to reliable information that can inform their decisions and perspectives. For businesses, it ensures that strategic decisions are based on accurate data, reducing risks and improving outcomes. Governments will be able to develop policies based on verified evidence and sentiment, enhancing public trust and effectiveness.
Talya Stone
CMO at Permutable AI
Written by Talya Stone, CMO at Permutable AI, specialists in global data intelligence across world, political and economic events